Why PC & Laptop Prices Are Rising Ahead of Windows 10’s End of Life — And Why Early Upgraders Made the Smart Move.
As we approach the October 14, 2025 deadline for the end of support for Windows 10, the PC and laptop market is heating up — and so are prices. If you’ve been shopping for a new device lately, you may have noticed that prices are creeping upward. But why is this happening, and what does it mean for consumers and businesses?
Let’s break it down.
The Windows 10 Deadline Is Driving Demand
Microsoft’s decision to end support for Windows 10 means that millions of devices will no longer receive security updates or technical support. For many users, this is a clear signal: it’s time to upgrade.
However, not all existing PCs are eligible for Windows 11. The newer OS has stricter hardware requirements, including:
- TPM 2.0 (Trusted Platform Module)
- Secure Boot
- Modern CPUs (Intel 8th Gen or newer, AMD Ryzen 2000 series or newer)
This has created a surge in demand for Windows 11-compatible devices, especially among businesses that need to upgrade fleets of machines before the deadline.
Prices Are Rising — Here’s Why
Several factors are contributing to the price increases:
- Increased Demand: As more people rush to upgrade, retailers and manufacturers are seeing higher sales volumes — and prices are following suit.
- AI PC Boom: The rise of “AI PCs” with next-gen chips from Intel, AMD, and Qualcomm is pushing premium pricing. These devices are marketed as future-proof and Copilot-ready.
- Supply Chain & Tariffs: Global supply chain issues and potential tariffs (especially in the U.S.) are adding to the cost of components and finished products.
- Market Rebound: After a post-pandemic slump, the PC market is rebounding. Shipments rose 5% in 2024 and are expected to grow another 8% in 2025.
Early Adopters Made the Smart Move
Those who upgraded to Windows 11-compatible devices in 2023 or early 2024 are now reaping the benefits:
- Lower Prices: Hardware was cheaper before the current demand spike.
- Better Availability: Early upgraders had more options and less competition.
- Future-Readiness: Many early adopters chose AI-ready or Copilot+ PCs, positioning themselves well for the next wave of productivity tools.
If you were among them, congratulations — you likely saved money and avoided the current scramble.
What Should You Do Now?
If you’re still on Windows 10, don’t wait too long — prices may continue to rise as the deadline nears. We can’t predict the future, but it does seem to be moving in that direction.
Need Help ?
We can help you find the best-value Windows 11-compatible laptops or desktops available in the UK right now. Just let us know your budget and what you’ll be using the device for.
